Lifesize and Serenova Merge to Create Contact Centre Communications and Workplace Collaboration Company
Earlier today, our videoconferencing partner, Lifesize, announced their merger with Serenova, a leading contact centre-as-a-service (CCaaS) provider. Together, the merger will create a contact centre communications and workplace collaboration company serving more than 10,000 customers worldwide. Marlin Equity Partners, a global investment firm with over $6.7bn of capital under management, is the financial sponsor of this merger, and they will continue investing and supporting the growth of the combined business to target the $60bn unified communications-as-a-service market. The new company will enable customers to consolidate communications, contact centre and video collaboration solutions, creating unified, omnichannel experiences for collaboration and customer engagement.
Lifesize’s founder and CEO, Craig Malloy, will serve as the CEO of the new entity. Serenova’s CEO, John Lynch, will be taking on the role of Senior Vice President of Sales, including strategic oversight of major global accounts.
Who Are Lifesize?
Lifesize are one of our videoconferencing partners that we have worked closely with for years. They provide best-in-class, cloud-based videoconferencing software with integrated hardware to support business collaboration and communication in spaces of any size, from large boardrooms to huddle rooms. Lifesize leads the industry in customer satisfaction, providing the world’s first 4K videoconferencing solution and 4K service architecture. Tens of thousands of organisations around the world trust Lifesize, including NASA, Toyota and Disney.
Who Are Serenova?
Being a leading provider of cloud-based, multichannel contact centre software, Serenova offer a comprehensive SaaS software suite that enables captive and outsourced customer service organisations to manage and optimise their customer communication strategy across voice, email, chat, social and mobile channels. The award-winning platform provided by Serenova has over 100,000 global users, and has processed over 3 billion customer interactions.
How Does This Affect Existing Lifesize Customers?
There will be no immediate changes to existing customers, but the future technology share will enable deeper video integration into your organisation.
“This merger joins 2 companies with vast expertise and cutting-edge, cloud based solutions. When combines into an integrated platform, we will be uniquely positioned to help organisations deliver communication experiences that far surpass the status quo, from contact centre to the meeting room, and beyond” said Lifesize founder and CEO, Craig Malloy.
Serenova CEO, John Lynch, says “Lifesize has a long track record of innovation in business communications and a strong dedication to customer success. The synergies between Serenova and Lifesize solutions will allow us to revolutionise how businesses communicate with their customers and will deepen the value we can offer to our existing contact centre customers worldwide.
As a leading Gold Partner for Lifesize, we can now offer the Serenova portfolio of solutions alongside that of Lifesize. We are extremely excited for this new opportunity and would welcome the chance to provide and onsite demonstration of either or both platforms.